From the team at RoofSmith of Tampa Bay

For nearly two decades, we’ve taken pride in protecting homes and businesses across the Tampa Bay area with top-quality roofing work and honest service. Our team has grown, our services have expanded, and we’ve built strong relationships across the Tampa region.

But as we looked at our logo and website—the face of our business—we realized something important:
They didn’t represent who we are anymore.

The Brand Legacy

We made the decision to invest in a brand refresh to ensure our brand name and legacy were differentiated from our competitors. We needed to ensure that it was clear to our customers, and target audience, that RoofSmith has been the goto brand in our industry since 2012.

Why We Chose Haneke Design

We didn’t want just a quick facelift. We wanted a partner who understood our business, our clients, and how to tell a story that builds trust.

That’s why we called Haneke Design.

Their team didn’t just ask what colors we liked—they asked what RoofSmith stood for. They dug into our history, listened to our goals, and brought strategy to the table from day one.

Rebuilding Our Logo

The brief was clear:
Keep our roots. Modernize our look. Reflect our craft.

Haneke delivered a bold new logo that feels like us—but elevated. The updated mark features a sleek, geometric roofline within a protective shape that suggests strength and dependability. It’s clean, confident, and instantly recognizable on everything from job signs to crew trucks.

It honors our legacy while looking firmly toward the future.

Launching a Website That Works

Next up was the website.
Haneke’s team completely overhauled our digital presence with a modern, sleek, mobile-first design that makes it easy for visitors to:

• Understand our services
• See our projects
• Interactive FAQ Section
• And request a quote without jumping through hoops

They even integrated an interactive gallery of completed projects that really shows off the caliber of our work.

Now, when someone visits myroofsmith.com, they instantly get a feel for what we’re about: trust, quality, and experience.

The Results

Since launching the new brand and site:

• Web traffic is up significantly
• Customers are spending more time on the site
• We’re getting more qualified leads
• Our team is proud to wear the new brand

Most importantly, people are telling us:

“You look as professional online as you are in person.”

Looking Ahead

This rebrand was more than just a new logo. It was about aligning our image with the pride we take in our work every single day.

Thanks to Haneke Design, RoofSmith of Tampa Bay is now better equipped to serve our community—and we look as strong and reliable as the roofs we build.